ATHLETES UNLIMITED BRAND IDENTITY
Lassor created a brand identity for the innovative sports league Athletes Unlimited. He helped Athletes land network partners like ESPN and CBS Sports, sponsors like Geico and Nike, and a roster of olympic level athletes for their inaugural broadcast in 2020.
Branding
Design Research
Graphic Design
Infographics
user interface
MARKETING
Presentation
Protop-personas
Web Design
Copy Writing
Brand Voice
SPIN ACCESSIBILITY REDESIGN
Spin, a leading eScooter operator, partnered with the urban planning firm Gehl Studio and D-Ford to design low-income accessibility into the future of transportation. Lassor joined Gehl to help facilitate design research, rapid prototyping, and user interaction design.
INFOGRAPHICS
BRANDING
Graphic design
Design research
user interface
MARKETING
Say hello to ava
Say Hello to AVA was a branded experience Lassor used to collect substantive research on public attitudes and opinions about self-driving cars.
Voice UI
DIGITAL FABRICATION
EXPERIENCE DESIGN
DIGITAL FABRICATION
Industrial design
Design Reseach
Graphic Design
CINEMATOGRAPHY
Serendipity
Serendipity is a digital platform intended to help suburban commuters better connect, both with the world around them and with each other.
UI/UX
BRANDING
Graphic design
Design research
user interface
Proto-personas
