Project title:
SVA Orientation Presentation
context:
skills:
Presentation
Branding
Graphic Design
Information Architecture
Mission:
﹀
Each year, the Dean of Students presents an orientation presentation to an audience of thousands of rising freshmen, grad students, and their families. The Dean wanted to bring the presentation in line with modern conventions of graphic design so as to align it with SVA's legacy in commercial art. He approached Lassor to overhaul the aging template and create graphic standards more in line with his unique personality and presentation style.
Process:
﹀
Lassor used elements from SVA's graphic identity, which was created by the renown commercial artist George Tscherny. Lassor worked closely with the Dean of Students to create template slides that were quirky and high impact. Lassor introduced new elements like introduction slides and an 'Agenda' slide that punctuated different sections of the presentation. After three rounds of iteration incorporating feedback from multiple SVA stakeholders and administrators, the presentation was fully integrated with a script.
result:
﹀
In addition to over 60 slides in two presentations (a student and parents version), Lassor created a template deck that could be used across SVA administration presentations. Lassor prides himself on imparting the conventions of graphic design with his clients, and made sure that the administration would be able to successfully modify the design in the future. The keynote was presented in August of 2018 to a rapt audience.
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