What does mobility mean to you?

The Rapid Ideation Lab was a co-creation workshop designed to generate insights into how users perceive their mobility landscape. Participants were asked to design use-specific autonomous cars using a simple prompt card which included an area to sketch plans, as well as a ‘designer’s log’, where choices could be explained. Once the participant drew the plans for their car, they were given tools to build a prototype.

project title:
Rapid Ideation Lab
context:
The Rapid Ideation Lab was a co-creation workshop that Lassor staged to help develop user insights on the future of urban mobility.
skills:
Design Research
Digital Fabrication
Branding
Graphic Design
Presentation
User Research:
By asking workshop participants to engage in a blue sky creative process, Lassor synthesized valuable insights on how a wide variety of users understood the mobility ecosystem.
Users expressed their relationship to mobility on a spec sheet before building it.
By playing out their automotive fantasies, user groups exposed their hidden fears and aspirations around mobility.

The Rapid Ideation Lab resulted in dozens of proposed design interventions, which would inspire Lassor for the remainder of his research. Some of the results were practical innovations that could be used to inform actual product development. Other results were more speculative and gestured at the participant’s subjective relationship to mobility; this also provided actionable insight.

Rapid Ideation Lab

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