Here together now

Serendipity works by making a map of the users' physical world (where they live, work, and travel) and weaving it together with their social world (their friends, family, and acquaintances). Serendipity uses this information to provide opportunities for connection through enhanced mobility throughout the day.

project title:
Serendipity
context:
Serendipity is a digital platform intended to help suburban commuters better connect, both with the world around them and with each other.
skills:
Branding
Graphic Design
Design Research
User Interface
Proto-Personas
User Research:
Serendipity was created through a rigorous process that included the creation of fictitious proto-personas. In the personas pictured here, we see a woman working in an office park with a taste for high culture and a long commute. We also see a 14 year old boy with his own very different set of needs and desires. Both will have their lives transformed by self-driving cars.
Serendipity Home helps suburban residents feel connected to mobility... even without a car in the garage.
The Serendipity platform can be accessed via an at-home device Lassor designed to help transition users out of car ownership.

The Serendipity app is just one of multiple channels by which the Serendipity platform pushes opportunities for connection. Serendipity Home is a device intended to be mounted on the wall near the front door in a future world where car suburban ownership car is optional.

The device has an embedded screen that constantly suggests new places to go and people to meet. For example, if a user's high school friends are congregating at a local diner, Serendipity can alert that user, who, with the push of a button can hail a vehicle and join them.

Information like this used to be common knowledge, part of the cadence of daily life in a town. With suburbanization, as households have atomized and communities have faded, forming relations with neighbors has become a highly mediated process. Serendipity uses autonomous vehicle technology to make it effortless to form these bonds once more.

We were always here. Serendipity brought us together.

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